Active Ingredients

Our brand is a celebration of active ingredients, known and loved as skincare wonders that are scalp and hair wonders too. Each desired result harnesses the power of two carefully selected and revered actives for haircare, from scalp to tips.

hyaluronic acid

is revered for its impressive hydrating capabilities, is a moisture-binding molecule that can hold up to 1,000 times its weight in water. It deeply hydrates the scalp and strands, reduces dryness, adds softness and shine, revitalising hair and improving
overall look and texture.

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amino acids

are the building blocks of protein, essential for healthy hair structure and strength. They seal in moisture, reinforcing strands, providing resilience and smoothness. They improve hydration, elasticity, and enhance shine, making hair feel healthier and more manageable.

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collagen

is a structural protein that strengthens and adds elasticity to both skin and hair. In haircare, it helps strengthen and smooth strands, reducing brittleness and making hair appear fuller and healthier. It helps to retain moisture, promoting softer, stronger texture and overall look and feel of the hair.

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squalane

is a lightweight, non-greasy oil that mimics skin’s natural sebum. It is an excellent moisturiser for hair, it locks in moisture without weighing hair down, it minimises frizz, provides softness, smoothness, and shine. It also protects from environmental stressors, adding a barrier to keep hair hydrated.

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niacinamide

is a form of Vitamin B3 that offers multiple benefits for scalp and hair. It improves scalp health by boosting circulation, which can promote stronger, thicker hair growth. It enhances moisture retention, protects the scalp’s natural barrier, reducing irritation, to keep hair soft, shiny, and resilient.

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ceramides

are lipids that maintain hair’s natural protective barrier. They strengthen and smooth the cuticle, protect against environmental damage and prevent moisture loss. They reinforce hair’s structural integrity, which reduces frizz, enhances shine, and improves overall strength and manageability.

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vitamin E

is a powerful antioxidant, that nourishes both hair and scalp by deeply moisturising and protecting. It helps repair damage caused by free radicals and the environment, which can lead to dullness and brittleness. It promotes healthier, shinier hair by sealing in moisture, preventing breakage, and maintaining natural vibrancy.

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antioxidants

reduce oxidative stress and neutralise harmful molecules. They protect hair and scalp from damage caused by free radicals, triggered by UV exposure and pollution. By doing so they guard against damage and boost overall health and gloss.

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